About Us

As the CEO and Founder of Rush’Ð Athletics, this brand is more than a business to me. It’s a vision I’ve carried for years, built around creating essentials that feel good, look good, and support people who value comfort, confidence, and discipline. Rush’Ð Athletics started as an idea I couldn’t let go of, something I kept coming back to every time I saw a need for quality and intention in everyday wear.

What pushed me to begin this journey was the desire to build something that reflects who I am and what I believe in. I’ve always felt that what you wear closest to your skin should fit your lifestyle, your ambition, and the way you show up for yourself. That belief became the heartbeat of this brand.

My values guide everything I create. I care about quality. I care about comfort. I care about designing with purpose, not just adding more noise to the world. I stand for resilience, growth, and choosing to show up even when the work gets tough. Rush’Ð Athletics is built on the idea that confidence comes from within, and the right essentials can elevate how you move through your day.

My dream is to build a brand that inspires, not just through the products, but through the stories behind them. I want Rush’d Athletics to grow into a name people trust, a brand that represents discipline, luxury, and that “I’m ready for anything” energy. And while the vision is big, I’m proud of where it starts.

I’m truly grateful to be stepping into this chapter with a strong foundation and a team that believes in the vision as much as I do. This is only the beginning, and there’s so much more ahead.

-Danyal Mufti
CEO & Founder of Rush’Ð Athletics